REQUEST FOR PROPOSALS WOODLAND DISTRICT BRANDING PROJECT
City of Lacey, WA Request for Proposals
Woodland District Branding Project
Project: The City of Lacey is seeking professional services to work with an advisory committee made up of key partners within the Woodland District to develop a brand identity program that will create awareness and a physical identity promoting the Woodland District.
Project Deliverables: The City proposes that the development of the branding program to be a focused effort that will conclude within approximately six months of contract execution with the selected consultant. The scope of work will include the following items:Facilitating the advisory committee meetings to reach consensus on strategies for marketing and creating awareness of district identity to both citizens and prospective community investors.
- Develop an agreed upon symbol, trademark, slogan, color scheme, brand, and so forth that will be unique to the District in branding, advertising and identifying the district for community and economic development purposes.
- Develop a menu of physical improvements and actions that could be implemented by public and/or private investments that create identity of the district, scaled by cost, effectiveness, and complexity to implement.
- Prepare a final report for Advisory Committee recommendations, which summarizes conclusions of the public process and presents specific recommendations regarding district logo, menu of improvements and actions, implementation strategy based on most effective investment of funding; and provides estimated costs for branding and marketing the District.
Submittal Deadline: RFPs for this work must be received no later than 5:00 p.m., Pacific Daylight Time on November 9, 2017 at Lacey City Hall located at 420 College Street SE, Lacey, WA 98503 or submit one PDF copy electronically via e-mail to SSchelli@ci.lacey.wa.us. You can download a complete text copy of the RFP. If you have any questions or to get a the complete text of the RFP, please contact Sarah Schelling, City of Lacey Senior Planner at (360) 438-2689 between the hours of 8:00 a.m. and 5:00 p.m., Pacific Daylight Time, Monday through Friday or at SSchelli@ci.lacey.wa.us. Minority and women-owned firms are encouraged to apply.